Attendance Campaign
Miss school... miss out!
Purpose of our Attendance Campaign
Good attendance at school is crucial for children and young people in Nottingham City. Research shows a clear link between high attendance and educational outcomes, leading to better life opportunities and the best results an individual can achieve. Additionally, regular attendance benefits young people’s well-being by nurturing long-lasting friendships, engaging in new activities, and enabling development in a supportive environment.
We understand that many families face real challenges in getting their children to attend school, and many children encounter significant barriers. We have taken this into consideration when planning our campaign.
The attendance rate in Nottingham City has been below the national average for the last three years, at least. The rate for the year 2023/24 was 92.3% compared to the national rate of 93.3%.
While many schools are running excellent initiatives to boost attendance, we believe there is significant value in a unified campaign across Nottingham City to amplify our message. For this reason, we are launching our attendance campaign.
Our Campaign Approach
Our campaign aims to be:
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Supportive: With a focus on mental health support.
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Understanding: We won’t imply any criticism of parents or carers.
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Encouraging: We will work with you
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Respectful and Empathetic: We understand that most parents recognise the importance of school attendance, but attending school is very difficult for some children.
How You Can Get Involved
Here's what to do next:
1. Prepare Resources: Meet with school staff and stakeholders to raise awareness of this campaign and discuss with pupils. Utilise the toolkit to enhance family communication.
2. Communicate: Collaborate with communication teams to share campaign resources via social media, newsletters, websites, and common family spots like libraries and community centres.
3. Support Struggling Pupils: Adopt a 'support first' approach, using webinars and case studies to address attendance barriers.
4. Use Attendance Data: Analyse daily attendance data to monitor trends and respond accordingly.
5. Signpost Services: Direct families facing complex barriers to local services, such as Early Help Nottingham.
6. Display Our Campaign Posters. You can download and print them using the links below, and we will also be sending some to educational settings.
Miss school... MISS OUT - coming to school when you're under the weather
Miss school... MISS OUT - the ripple effect
Miss school... MISS OUT - schools can support you when you need it
Miss school... MISS OUT - term time holidays can be a downer
Miss school... MISS OUT - regular routines and how school can improve your child's mental health
7. Share the videos
